Last week we looked at the webinar marketing success story of an inbound marketing rock star, taking away solid, if high-level ideas. The follow-up questions are tactical: Who? When? How often? What?

Larry Chase has an excellent piece on just this topic, which is well worth the read. While we definitely agree on topics and tactics, here are a few additional thoughts to consider.

50% isn’t unprecedented. Various factors – content chief among them – do impact. Especially if it’s early days for your webcasting efforts, though, 35-40% may be a more realistic target

Reminders need to remind registrants why they signed up, not when the event takes place. Chase’s suggestion – sharing additional content – is one excellent option. What about a call for questions? How about introducing an event hashtag? Could you create a circle or host a hangout? Is there an option to entice, to excite, to engage registrants before they attend?

You missed it isn’t just for those who missed it. Follow your event with a link to the archive for those who registered, whether they did or didn’t attend, certainly. Don’t forget to put the archive behind a registration page, as well, to extend your content’s reach – over time, into your list and beyond your list.