Marketers v. Trainers
In 2011, marketers ruled the day when it came to webinar promotion. They invested in advertising, email and social media efforts more frequently than their training counterparts. They tracked sources, evaluated the most successful channels and adapted efforts accordingly. They were rewarded with double the “bodies in the seats” compared to their training counterparts.
Trainers, on the other hand, trounced marketers when it came to converting registrants to attendees. They consistently created attendee-focused content and allowed it speak for itself. They were rewarded with a 33% higher conversion rate (registrants to attendees) than their marketing counterparts.
Make your next webinar a knockout by stealing an idea from your opponent.
• Promote effectively
• Ask WIIFM?