Reach more people due to easy access and reduced expense. Reach people longer with post-event recordings. Yeah, we mentioned that in the last post. Everybody mentions that as a webinar benefit. But is it really worthwhile to stretch your content with a webinar? You betcha!

Over the coming weeks we will be sharing real-world ideas and impacts gleaned from the thousands of events we’ve produced. As a sneak preview, though, here’s a thought: 13%. We recently produced a demand generation webinar with an on-demand archive. Of course the webinar generated leads, but the archive increased the number of leads by 13%. So any double-digit increase in leads is interesting, of course, but let’s think about this specific case for a minute. The content was already done. The target audience was already defined. The only thing to be done was to pop it on to a hosting page and let people know about it. (Disclaimer: in this case, we did both on the client’s behalf.) Not really breaking a sweat and generating 13% more leads? Definitely worth the stretch.