Tips designed to assist companies raise awareness and quality of web events.

Gaithersburg, Maryland - January 14, 2003 - Intellor Group, an event management services company that specializes in web events, announced today five tips designed to help companies increase the awareness and quality of web events in 2003. The five tips, based on Intellor Group's experience and observations during 2002, are offered as guidance to organizations using web events for marketing and educational opportunities in 2003. Intellor Group believes that companies who increase their focus on quality will receive significantly greater return from their web events.

"One of our concerns with the quick adoption of webcasting in 2002 is that, in their rush to adopt webcasting, many companies are conducting web events that fall well below the quality standards they apply to more traditional marketing and educational programs," said Richard Rist, Founder and CEO, Intellor Group, Inc. "Our hope is that these five tips for webcast quality will provide organizations with some simple ways to raise the quality of their web events in 2003."

Intellor Group offers the following guidance to organizations conducting web events in 2003.

#1. Realize "webcast technology" CANNOT make your Web Event a success.
Webcast technology does not contribute any more to the success of a web event than a hotel conference room contributes to the success of a seminar. Although, just as a poor hotel room can negatively impact a seminar, webcast technology can negatively impact a web event. Once organizations accept and realize the role of webcast technology, they can focus on the things that can create success -- quality content, good speaking skills, effective marketing, and paying attention to attendees.

#2. Set a "mix it up" goal for 2003.
Too many webcasts are nothing more than the same PowerPoint presentations used in face-to-face events. When preparing for web events, set a goal to replace or supplement every "x" slide (Intellor Group suggests every fourth slide) with some new elements. Add a poll and generate some interaction; add some music; add HTML; or go freehand with drawing tools on the whiteboard. Bottom line - organizations need to break out of the PowerPoint rut and begin to explore the range of new and interactive tools available for web events.

#3. Give equal time.
Commit to giving web events the same amount of time and attention given to traditional face-to-face events. Support attendees, provide a pleasant environment, and provide good content. Train and coach presenters how to be better online presenters. Giving web events equal attention when it comes to detail should result in a significant increase in quality in 2003.

#4. No photocopying in 2003.
If a company wants to make a good impression, would it hand out photocopies of its product literature? This is exactly what many companies are doing by providing access to poor quality recordings of archived web events. A quality archive requires editing, whether it's to add a custom introduction or to remove such things as phone instructions given by the operator or special offers not available to the archive viewer. Technology is available to create, edit, and produce high quality archives that in many cases are "better" than the original event. Commit to producing high-quality archives, and "stop" photocopying of web events in 2003!

#5. Don't choose either… Choose both!
When planning new events, most organizations immediately go through a process to decide if an event will be a face-to-face event or a web event. Why do we need to choose? Combining web event technology and practices with a face-to-face program is potentially the most cost effective way to reach your target audience. Organizations now have the ability to reach beyond the walls of the conference room while simultaneously creating content to be reused after the event is over. Organizations should begin simultaneously producing web events from a user conference, executive breakfast, or any program that needs to live past the end of the event.

About Intellor Group
Intellor Group, Inc., is an event management services company specializing in conducting web events. Intellor Group serves companies seeking to conduct marketing and educational web events with solutions to be successful. Intellor Group's solutions combine consulting services and technology access surpassing the capabilities of traditional webcast solutions by focusing on the complete event lifecycle, from idea to a professionally produced archive. Intellor Group has built the experience, processes and technology infrastructure to deliver high-quality web events -- so its clients don't have to. For more information, visit Intellor Group at http://www.intellor.com or call 301-208-6766. Intellor is a registered trademark of Intellor Group, Inc. All other trademarks are owned by their respective companies.

For more information, contact: Richard Rist, Intellor Group, Inc.; 301-208-6766, x108; rrist@intellor.com