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Thinking about the “afterlife” of your live event

John Lovell

Sometimes live conferences and events require an “afterlife,” to reach other audiences after the presentation has been made. How do make sure the shared media files reflect your organization or brand in a professional way?

Thanks to remote working and reconfigured office arrangements, sharing and distributing recorded content after the event is becoming more and more common. Whether this means sharing recordings with participants who missed, making content available for future viewing or simply archiving presentations for training or marketing purposes, the question remains: does your team have the skills and technology to manage these post-event tasks?

Very often, organizations have more stress than they can handle just putting on a large, complex live event or conference with multiple participants from various. Frankly, their hands are full making sure the event comes off without interruption or glitches, and they don’t have time to think about how to make the content available after the presentation is over.

Nor do many teams have the technological capabilities in house needed to output recordings in different formats, upload to video channels, edit content for the most efficient presentation and distribution, etc.

These are some questions to consider if you need to extend the value of a live event or conference you’re organizing, to get the message out to ALL of the audiences that need to hear it:

  • Is this presentation going to be shared through social media, such as our YouTube channel and LinkedIn page, or through our public-facing web site?
  • Does it need to be archived and shared internally for training or communication purposes?
  • Does the content need to be edited at all before it is shared?
  • Do we need transcription or subtitling services?
  • What are the optimal media formats to use for any/all of the above?

In addition to “post-event” multimedia needs, some organizations may also need assistance with recording or capturing presentations during, or even before, the event itself is scheduled to happen. For example, if content for the event needs to be pre-recorded and added to the presentation later (in case a presenter can’t be there in person at the time). Or, if an event needs to be captured live, as it happens, by an on-site video crew and shared/broadcast later to other audiences.

Multimedia needs should be thoroughly considered and planned for as part of the event organizing process, but as noted above, it’s pretty common for teams not to consider every angle ahead of time, or even realize what they might need after the fact. It’s another reason why many critical conferences and events need more experienced management and execution, and why Intellor exists – to take these worries and technical considerations off of your plate, and work in partnership with your team to make sure your event comes off as seamlessly as possible.

Along with providing an experienced Event Producer to manage your meeting, Intellor also offers pre- and post-event services to meet your specific needs. And we work with all major audio, web and video conferencing platforms and have decades of experience in producing critical, “can’t fail” conference events. Talk to Intellor today to learn more!